The must-read summary of Richard Laermer and Michael Prichinello's book: "Full Frontal PR: Getting People Talking About You, Your Business or Your Product".This complete summary of the ideas from Richard Laermer and Michael Prichinello's book "Full Frontal PR" reveals the "insider secret" of the PR industry; companies are actually better off handling their own publicity than hiring a PR firm....
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The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company’s most important asset. In their book, the authors outline eight principles for creating...
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