The must-read summary of Ricardo Semler's book “Maverick: The Success Story Behind the World’s Most Unusual Workplace”.This complete summary of the ideas from Ricardo Semler's book "Maverick" explores the reasons behind the amazing success of the company Semco. Founded in Brazil in 1952, its revenues had risen by 600% in 1993, despite the fact that Brazil was in recession. The...
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The must-read summary of Akio Morita, Edwin Reingold and Mitsuko Shimomura's book: "Made in Japan: Akio Morita and Sony".This complete summary of the ideas from Akio Morita, Edwin Reingold and Mitsuko Shimomura's book "Made in Japan" tells the story behind the fascinating journey of Sony, right from its early rocky stages to their status as a world leader. In their...
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The must-read summary of Charles Decker's book: "P&G 99: 99 Principles and Practices of Procter & Gamble's Success".This complete summary of the ideas from Charles Decker's book "P&G 99" shows that P&G's success doesn't happen by accident. Every year, the company spends more than $3 billion advertising and promoting its brands – more than any other company on earth. In...
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The must-read summary of David Bunnell's book: "The eBay Phenomenon: Business Secrets Behind the World's Hottest Internet Company".This complete summary of the ideas from David Bunnell's book "The eBay Phenomenon" analyses the winning business strategy of Pierre Omidyar and his partner Jeff Skoll and the reasons behind their success. In his book, the author has investigated the features of eBay...
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The must-read summary of Frederick Allen's book: "Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World".This complete summary of the ideas from Frederick Allen's book "Secret Formula" tells how Coca-Cola co-founder Robinson and early investor Candler realised early on that their only intellectual property was the trademark name. In his book, the author...
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The must-read summary of James Wallace and Jim Erickson's book: "Hard Drive: Bill Gates and the Making of the Microsoft Empire".This complete summary of the ideas from James Wallace and Jim Eriskon's book "Hard Drive" tells the story of America's youngest millionaire and Microsoft founder, Bill Gates. In their book, the authors have interviewed childhood friends, employees and business rivals...
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The must-read summary of James Wynbrandt's book: "Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition...Even in the World's Most Turbulent Industry".This complete summary of the ideas from James Wynbrandt's book "Flying High" tells the story of former JetBlue founder David Neeleman and his amazing career. In his book, the author draws from interviews with Neeleman's relatives...
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The must-read summary of Karen Southwick's book: "High Noon: The Inside Story of Scott McNealy and the Rise of Sun Microsystems".This complete summary of the ideas from Karen Southwick's book "High Noon" tells the story behind the success of Sun Microsystems from its creation in 1982 to 1999, when over half of companies worldwide were using Java technology and Sun...
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The must-read summary of Patrick Kelly and John Case's book: "Faster Company: Building the World's Nuttiest Turn-on-a-Dime Home-Grown Billion-Dollar Company".This complete summary of the ideas from Patrick Kelly and John Case's book "Faster Company" tells the story of Kelly's company PSS/World Medical Inc. and how it has become the leader in the medical supply industry. In their book, the authors...
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The must-read summary of Robert Lutz's book: "Guts: The Seven Laws of Business that Made Chrysler the World's Hottest Car Company".This complete summary of the ideas from Robert Lutz's book "Guts" shows how in business, as in most of life's endeavours, you can't really separate the rational from the emotional, or the left-brain logical approach from the right-brain creative approach....
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The must-read summary of Robert Spector and Patrick McCarthy's book: "The Nordstrom Way: Inside America's #1 Customer Service Company".This complete summary of the ideas from Robert Spector and Patrick McCarthy's book "The Nordstrom Way" explains the philosophy of this company on doing whatever it takes to create a satisfied customer. In their book, the authors demonstrate how Nordstrom organizes and...
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The must-read summary of Tim Jackson's book: "Inside Intel: How Andy Grove Built the World's Most Successful Chip Company".This complete summary of the ideas from Tim Jackson's book "Inside Intel" shows how Robert Noyce and Gordon Moore built their company thanks to their reputations and their dedication to their goals. In his book, the author tells their compelling story and...
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