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  • The must-read summary of Dave Lakhani's book: "Persuasion: The Art of Getting What You Want".This complete summary of the ideas from Dave Lakhani's book "Persuasion" shows that persuasion is the art and science of getting exactly what you want. In its highest form, you can use persuasive techniques to position yourself as an expert and to help other people get...
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  • The must-read summary of Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book: "How Google Works: The Rules for Success in the Internet Century".This complete summary of the ideas from Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book "How Google Works" demonstrates how the power has shifted in companies due to the “Internet Century”. Individuals known as ‘smart creatives’ can now...
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  • The must-read summary of Frederick Reichheld's book: "Loyalty Rules! How Today's Leaders Build Lasting Relationships".This complete summary of the ideas from Frederick Reichheld's book "Loyalty Rules!" shows how there is a direct relationship between loyalty and profitability. The greater the loyalty any firm can engender amongst its customers, employees, suppliers and shareholders, the greater the profits it will reap in...
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  • The must-read summary of John Jantsch's book: "The Referral Engine: Teaching Your Business to Market Itself".This complete summary of the ideas from John Jantsch's book "The Referral Engine" shows that everyone loves getting referrals from happy customers but few businesses have systems in place to facilitate this happening more often. In his book, the author states that it's time to...
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  • The must-read summary of Jonathan Tisch and Karl Weber's book: "The Power of We: Succeeding Through Partnerships".This complete summary of the ideas from Jonathan Tisch and Karl Weber's book "The Power of We" shows that the key to economic and corporate success in today’s complex business world is to build and maintain smart partnerships with individuals, community groups and other...
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  • The must-read summary of Ken Matejka and Al Murphy's book: "Making Change Happen: On Time, On Target, On Budget".This complete summary of the ideas from Ken Matejka and Al Murphy's book "Making Change Happen" shows that there is no one method that can always be used to implement change within an organisation, as there are too many variables involved. In...
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  • The must-read summary of Michael Bosworth and John Holland's book: "Customer Centric Selling: The Message Driven Sales Process".This complete summary of the ideas from Michael Bosworth and John Holland's book "Customer Centric Selling" shows how marketers and salespeople should work together to achieve more. Customer centric selling is a system where salespeople and marketers come together and use sales-ready messages...
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  • The must-read summary of Robert Miller and Gary Williams' book: "The 5 Paths to Persuasion: The Art of Selling Your Message".This complete summary of the ideas from Robert Miller and Gary Williams' book "The 5 Paths to Persuasion" shows that there are five types of decision makers: followers, charismatics, skeptics, thinkers and controllers. In their book, the authors explain how...
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