The must-read summary of David Butler and Linda Tischler's book: "Design to Grow: How Coca-Cola Learned to Combine Scale & Agility (And How You Can Too)"This complete summary of the ideas from David Butler and Linda Tischler's book "Design to Grow" shows that scale and agility are essential components for a successful business, but many companies struggle to achieve both....
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The must-read summary of Frederick Allen's book: "Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World".This complete summary of the ideas from Frederick Allen's book "Secret Formula" tells how Coca-Cola co-founder Robinson and early investor Candler realised early on that their only intellectual property was the trademark name. In his book, the author...
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The must-read summary of Sergio Zyman's book: "The End of Marketing as We Know It".This complete summary of the ideas from Sergio Zyman's book "The End of Marketing as We Know It" reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman,...
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