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  • The must-read summary of Jay Conrad Levinson and Charles Rubin's book: "Guerrilla Marketing on the Internet: The Complete Guide to Making Money On-Line".This complete summary of the ideas from Jay Conrad Levinson and Charles Rubin's book "Guerrilla Marketing on the Internet" shows that the essential goal of guerrilla marketing is to achieve conventional goals – such as profits – using...
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  • The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On".This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialised techniques that...
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  • AOL.com

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    The must-read summary of Kara Swisher's book: "AOL.com: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web".This complete summary of the ideas from Kara Swisher's book "AOL.com" tells the story of Bill Von Meister and Steve Case and how they created AOL. In this book, the author explains how the company...
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  • The must-read summary of Lee Cockerell's book: "Time Management Magic: How to Get More Done Every Day and Move From Surviving to Thriving".This complete summary of the ideas from Lee Cockerell's book "Time Management Magic" explains that "most people are not overworked... they are under-organized". Lack of organisation can make you feel like you have no time to get things...
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  • The must-read summary of Liz Wiseman and Greg McKeown's book "Multipliers: How the Best Leaders Make Everyone Smarter".This complete summary of the ideas from Liz Wiseman and Greg McKeown's book "Multipliers: How the Best Leaders Make Everyone Smarter" shows how different types of leaders have different effects on their team. If you want to be the best manager and promote...
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  • The must-read summary of Liz Wiseman's book: "Rookie Smarts: Why Learning Beats Knowing in the New Game of Work".This complete summary of the ideas from Liz Wiseman's book "Rookie Smarts" shows that in the fast-changing society that we live in, we can get stuck in old ways. Inexperienced employees, on the other hand, do things without any preconceived ideas and...
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  • The must-read summary of Mark Hughes' book "Buzzmarketing: Get People to Talk About Your Stuff". This complete summary of the ideas from Mark Hughes' book "Buzzmarketing" explains that there’s just so much background noise and clutter now that traditional advertising isn’t as effective as it once was. In 2004 alone, American companies spent over $235 billion on marketing – more...
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  • The must-read summary of Michael Franzese's book: "I'll Make You An Offer You Can't Refuse: Insider Business Tips From a Former Mob Boss"This complete summary of the ideas from Michael Franzese's book "I'll Make You an Offer You Can't Refuse" shows how Michael Franzese, a former mob boss, puts forward an originally surprising, but convincing, hypothesis: organised crime is not...
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  • The must-read summary of Neil Fiore's book: "The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play".This complete summary of the ideas from Neil Fiore's book "The Now Habit" describes the act of procrastination and offers a strategic program providing you with the tools needed to move up a gear. This useful summary highlights how changing some...
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  • Yes!

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    The must-read summary of Noah Goldstein, Steve Martin and Robert Cialdini's book: "Yes! 50 Scientifically Proven Ways To Be Persuasive".This complete summary of the ideas from Noah Goldstein, Steve Martin and Robert Cialdini's book "Yes! 50 Scientifically Proven Ways to Be Persuasive" shows that when it comes to persuading others, sometimes small and subtle changes can have a big impact...
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  • The must-read summary of Rita Gunther McGrath's book: "The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business".This complete summary of the ideas from Rita Gunther McGrath's book "The End of Competitive Advantage" shows that maintaining a competitive advantage in today's dynamic and ever-changing marketplace is no longer the best business strategy. The author...
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  • The must-read summary of Robert Irwin's book : "Buy, Rent & Hold: How to Make Money in a ‘‘Cold’’ Real Estate Market". This complete summary of the ideas from Robert Irwin's book "Buy, Rent & Hold" shows that investing in real estate is deceptively simple. This summary explains that, all you need to know is summed up in the strategy...
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  • The must-read summary of Robert Kriegel's book: "How to Succeed in Business Without Working So Damn Hard: Rethinking the Rules, Reinventing the Game".This complete summary of the ideas from Robert Kriegel's book "How to Succeed in Business Without Working So Damn Hard" shows that it’s possible to be more productive, create more profit and be happier by working less hours,...
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  • The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company’s most important asset. In their book, the authors outline eight principles for creating...
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  • The must-read summary of Thomas L. Friedman's book: "The World Is Flat: A Brief History of the Twenty-First Century".This complete summary of the ideas from "The World Is Flat" explains that the changes undergone by the business world in the 21st century are a result of the availability of cheap and ubiquitous means of telecommunication. In addition to exposing the...
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