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  • The must-read summary of Richard Koch's book: "The 80/20 Principle: The Secret of Achieving More With Less". This complete summary of the ideas from Richard Koch's book "The 80/20 Principle" shows that 80% of the results in any system will flow from just 20% of the efforts. Further demonstrating that the key to success is to expand on this 20%,...
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  • The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military...
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  • The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR".This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks...
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  • The must-read summary of Alex Wipperfurth's book: "Brand Hijack: Marketing Without Marketing"This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in...
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  • The must-read summary of Alfred P. Sloan Jr.'s book "My Years with General Motors: How General Motors Was Built Into the Largest Corporation in the World".This complete summary of the ideas from Alfred P. Sloan Jr.'s book "My Years with General Motors" shares Alfred P. Sloan Jr.'s experience as a CEO of General Motors from 1923 to 1946. In his...
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  • The must-read summary of Bernd Schmitt's book: "Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands".This complete summary of the ideas from Bernd Schmitt's book "Experiential Marketing" offers a new way to look at the goal of marketing. In fact, traditional marketing is benefits-oriented – that is, consumers are assumed to...
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  • The must-read summary of Bill Aulet's book: "Disciplined Entrepreneurship: 24 Steps to a Successful Startup".This complete summary of the ideas from Bill Aulet's book "Disciplined Entrepreneurship" explains that great entrepreneurs aren't born with a special set of skills, they just make excellent products. This is a skill that can be taught and the author shows you exactly how you can...
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  • The must-read summary of Brian Tracy's book: "Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere".This complete summary of the ideas from Brian Tracy's book "Advanced Selling Strategies" shows how the best way of improving your sales strategy is to learn from the best. The author highlights the key steps for developing...
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  • The must-read summary of Clay Shirky's book: "Here Comes Everybody: The Power of Organizing Without Organizations". This complete summary of the ideas from "Here Comes Everybody" shows that groups of people are incredibly hard to organise. That’s why until now, only large corporations could generally afford to buy the tools and build the infrastructure required to sync the joint efforts...
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  • The must-read summary of David Mattson's book: “The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them”.This complete summary of the ideas from "The Sandler Rules" explains the rules of efficient selling originally introduced by David H. Sandler and exposes how you can use them to improve your sales skills. In this useful summary, you will find, amongst...
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  • The must-read summary of Edward de Bono’s book: “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”. This complete summary of the ideas from Edward de Bono’s book “Serious Creativity” shows that creative thinking is vital for business success and that creativity is something you can learn. In his book, the author presents a rational and logical...
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  • The must-read summary of Fred Krupp and Miriam Horn's book: "Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming".This complete summary of the ideas from Fred Krupp and Miriam Horn's book "Earth: The Sequel" explains how capitalism, as the most powerful economic force in the world, is the only engine of change that has the strength to...
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  • The must-read summary of Gary Millet and Blaine Millet's book: "Creating and Delivering Totally Awesome Customer Experiences: The Art and Science of Customer Experience Mapping”.This complete summary of the ideas from Gary Millet and Blaine Millet's book "Creating and Delivering Totally Awesome Customer Experiences" shows that when customers are delighted, they become more loyal to your business and they will...
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  • The must-read summary of Guy Kawasaki's book: "Selling the Dream: How to Promote Your Product, Company or Ideas Using Everyday Evangelism".This complete summary of the ideas from Guy Kawasaki's book "Selling the Dream" shows how evangelism combines passion and an almost religious strength zeal into the overall process of convincing other people to believe in a product or service as...
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  • The must-read summary of Hal Elrood and Ryan Snow's book (with Honoree Corder) "The Miracle Morning for Salespeople: The Fastest Way to Take Your Self and Your Sales to the Next Level”.This complete summary of the ideas from Hal Elrood and Ryan Snow's book (with Honoree Corder) "The Miracle Morning for Salespeople" highlights the importance of having a good morning...
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  • The must-read summary of James Collins and Jerry Porras' book: "Built to Last: Successful Habits of Visionary Companies".This complete summary of the ideas from James Collins and Jerry Porras' book "Built to Last: Successful Habits of Visionary Companies" shows that the most impressive achievement in the world of business is the creation of a viable and successful company. But what...
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