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attracting customers

  • The must-read summary of Dave Lakhani's book: "How to Sell When Nobody's Buying (And How to Sell Even More When They Are)".This complete summary of the ideas from "How to Sell When Nobody's Buying" shows that it’s a tough time to sell. To make matters worse, many managers today were trained 20-30 years ago with methods conceived 50 years ago....
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  • The must-read summary of Donald Moine and Ken Lloyd's book: "Ultimate Selling Power: How to Create and Enjoy a Multimillion Dollar Sales Career".This complete summary of the ideas from Donald Moine and Ken Lloyd's book "Ultimate Selling Power" asks a fundamental question: "What do the most successful salespeople do better than the rest?". In their book, the authors explain that...
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  • The must-read summary of Gabriel Weinberg and Justin Mares' book: "Traction: A Startup Guide to Getting Customers".This complete summary of the ideas from Gabriel Weinberg and Justin Mares' book "Traction" states that there are lots of start-ups trying to be successful today. According to Weinberg and Mares, the start-ups that manage to reach success are the ones that create ‘traction’...
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  • The must-read summary of Gregg Lederman's book: "Engaged! Outbehave Your Competition to Create Customers for Life".This complete summary of the ideas from Gregg Lederman's book "Engaged!" explains that customers love doing business with companies which have a highly motivated workforce that is enthusiastically dedicated to delivering a great experience. In his book, the author provides three things that must be...
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  • The must-read summary of Guy Kawasaki's book: "Enchantment: The Key to Attracting People to Your Company".This complete summary of the ideas from Guy Kawasaki's book "Enchantment" shows that even if you have an insanely great mousetrap, the world will not beat a path to your door. Everyone’s busy doing their own thing. In practice, the greater your mousetrap is, the...
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  • The must-read summary of Jack Daly's book: "Hyper Sales Growth: Street-Proven Systems and Processes. How to Grow Quickly and Profitably".This complete summary of the ideas from Jack Daly's book "Hyper Sales Growth” shows you how to maximise your sales. According to Daly, there are three factors that contribute to sales growth:1. Vision: Paint a picture of your company’s direction and...
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  • The must-read summary of Jay Conrad Levinson's book: "Guerrilla Marketing Excellence: The Fifty Golden Rules for Business Success".This complete summary of the ideas from Jay Conrad Levinson's book "Guerrilla Marketing Excellence" shows that marketing guerrillas use common sense and knowledge to develop cost-effective marketing programs and strategies. By using their resources efficiently, guerrillas can be as effective as competitors with...
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  • Launch

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    The must-read summary of Jeff Walker's book: "Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams".This complete summary of the ideas from Jeff Walker's book "Launch" details how successful online businesses are all about product launches. If you can turn your marketing into an event, just...
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  • The must-read summary of Joe Pulizzi's book: "Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win Customers by Marketing Less".This complete summary of the ideas from Joe Pulizzi’s book: "Epic Content Marketing" tells you how to use epic content marketing to gain loyal customers. Your goal should be to help your customers and consistently...
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  • The must-read summary of Michael Port's book: "Beyond Booked Solid: Your Business, Your Life, Your Way – It’s All Inside". This complete summary of the ideas from Michael Port's book "Beyond Booked Solid" shows that you have to reach the stage where you are "booked solid" – where you’re getting as much work as you can handle by yourself. Once...
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  • The must-read summary of Michael Treacy and Fred Wiersema’s book: “The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market”. This complete summary of the ideas from Michael Treacy and Fred Wiersema’s book “The Discipline of Market Leaders” shows how it is important for companies to select a unique value to deliver to customers in order...
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  • The must-read summary of Paul and Sarah Edwards and Laura C. Douglas' book: "Getting Business to Come to You: Everything You Need to Do Your Own Advertising & Sales Promotions".This complete summary of the ideas from Paul and Sarah Edwards and Laura C. Douglas' book "Getting Business To Come To You" shows that the only truly essential element for a...
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  • The must-read summary of Scott Bedbury's book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".This complete summary of the ideas from Scott Bedbury's book " A New Brand World" shows that a strong set of brand values can be a company’s most important asset. In their book, the authors outline eight principles for creating...
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  • The must-read summary of Scott McKain's book: "Collapse of Distinction: Stand Out and Move Up While Your Competition Fails".This complete summary of the ideas from Scott McKain's book "Collapse of Distinction" shows that instead of standardised products, customers crave distinction. They want products that stand out for all the right reasons because they are delivered by companies which are fanatical...
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