The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military...
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The must-read summary of Joel Stern and John Shiely's book: "The EVA Challenge: Implementing Value-Added Change in an Organization".This complete summary of the ideas from Joel Stern and John Shiely's book "The EVA Challenge" shows how Economic Value Added is the best and most direct measure of whether a business is creating wealth when the cost of its capital has...
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The must-read summary of Jonah Berger's book: "Contagious: Why Things Catch On".This complete summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialised techniques that...
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The must-read summary of Joseph T. Straub's book: "Understanding Financial Statements: How to Read Income Statements, Balance Sheets, Cash-Flow Statements and Calculate Financial Ratios".This complete summary of the ideas from Joseph T. Straub's book "Understanding Financial Statements" shows how the ability to understand and analyse financial statements is an essential business skill. Financial statements reflect the financial health of a...
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The must-read summary of Robert Kiyosaki and Sharon Lechter's book "Rich Dad's Guide to Investing: What the Rich Invest in That the Poor Middle Class Do Not"This complete summary of the ideas from Robert Kiyosaki and Sharon Lechter's book "Rich Dad's Guide to Investing" explains that the rich position themselves as one of three general types of investors (sophisticated, inside,...
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The must-read summary of Stephen Leeb and Donna Leeb's book: "Defying the Market: Profiting in the Turbulent Post-Technology Market Boom".This complete summary of the ideas from Stephen Leeb and Donna Leeb's book "Defying the Market" shows how technology is experiencing a slowing down of pace and progress. In their book, the authors explain how this slowdown, combined with other factors,...
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