The must-read summary of Ron Ricci and John Volkmann's book: "Momentum: How Companies Become Unstoppable Market Forces".This complete summary of the ideas from Ron Ricci and John Volkmann's book "Momentum" shows that, in the marketplace of digital products, consumers make buying decisions based on the viability of the company offering the products or services. They don’t want to buy products...
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The must-read summary of Scott McKain's book: "What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave".This complete summary of the ideas from Scott McKain's book "What Customers Really Want" shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal...
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The must-read summary of Shep Hyken's book: "The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience".This complete summary of the ideas from Shep Hyken's book "The Amazement Revolution" shows that customer service isn’t a department within a company – it’s everything the company does. If you can amaze your customers, they will become addicted...
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The must-read summary of Steven Levitt and Stephen Dubner's book: "Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain".This complete summary of the ideas from Steven Levitt and Stephen Dubner's book "Think Like A Freak" states how economic theories can also be applied to problems in society. This is the concept of Freakonomics. Freakonomics basically means...
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The must-read summary of Todd Henry's book: "Louder than Words: Harness the Power of Your Authentic Voice".This complete summary of the ideas in Todd Henry's book "Louder than Words" explains that it is now much easier to build an audience and reach a wide range of people thanks to social media. However, it is also increasingly important to find a...
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