The must-read summary of Jay Conrad Levinson and Charles Rubin's book: "Guerrilla Marketing on the Internet: The Complete Guide to Making Money On-Line".This complete summary of the ideas from Jay Conrad Levinson and Charles Rubin's book "Guerrilla Marketing on the Internet" shows that the essential goal of guerrilla marketing is to achieve conventional goals – such as profits – using...
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The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet".This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical marketing not only feels better but, in today's economy, it works better as well. In their...
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The must-read summary of Jay Conrad Levinson's book: "Guerrilla Marketing Excellence: The Fifty Golden Rules for Business Success".This complete summary of the ideas from Jay Conrad Levinson's book "Guerrilla Marketing Excellence" shows that marketing guerrillas use common sense and knowledge to develop cost-effective marketing programs and strategies. By using their resources efficiently, guerrillas can be as effective as competitors with...
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The must-read summary of Jeff Howe's book: "Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business". This complete summary of the ideas from Jeff Howe's book "Crowdsourcing" explains that “crowdsourcing” is the act of taking a task traditionally performed by a designated agent (such as an employee or a contractor) and outsourcing it by making an...
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The must-read summary of Jeff Thull's book: "Exceptional Selling: How the Best Connect and Win in High Stakes Sales".This complete summary of the ideas from Jeff Thull's book "Exceptional Selling" shows that the days of using canned or memorised sales pitches to make complex sales are now well and truly gone. Instead, you need to be having genuine and authentic...
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The must-read summary of Jeff Walker's book: "Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams".This complete summary of the ideas from Jeff Walker's book "Launch" details how successful online businesses are all about product launches. If you can turn your marketing into an event, just...
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The must-read summary of Jeffrey Gitomer's book: "Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make Easier, Faster, Bigger Sales...Now and Forever".This complete summary of the ideas from Jeffrey Gitomer's book "Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling" highlights the laws which determine whether you excel or stumble along in mediocrity. To excel you certainly...
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The must-read summary of Jill Konrath's book: "SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers".This complete summary of the ideas from Jill Konrath's book "SNAP Selling" shows that most people you try and sell to today will be crazy-busy – frazzled and run off their feet with too much to do. You’ve got to allow...
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The must-read summary of Jim Cockrum's book: "Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online & Off".This complete summary of the ideas from Jim Cockrum's book "Free Marketing" shows that the best and most productive marketing strategies in the current business era are, in fact, completely or virtually free. In his book, the author highlights three...
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The must-read summary of Jim McCann's book: "Stop and Sell the Roses: Lessons from Business and Life from the CEO of 1-800-FLOWERS".This complete summary of the ideas from Jim McCann's book "Stop and Sell the Roses" reveals the secrets to McCann's success: warm human relationships. In his book, the author explains how he achieved success with his company by understanding...
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The must-read summary of Jim Stengel's book: "Grow: How Ideals Power Growth at the World's Greatest Companies".This complete summary of the ideas from Jim Stengel's book "Grow" shows how high growth companies aren't just interested in money - they're trying to change the world. In his book, the author explains that the best way to grow is not to pursue...
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The must-read summary of Joe Calloway's book: "Be the Best at What Matters Most: The Only Strategy You Will Ever Need".This complete summary of the ideas from Joe Calloway's book "Be the Best at What Matters Most" shows that you can consistently deliver what customers value the most if your business wins on the basics. Therefore, to develop a successful...
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The must-read summary of Joe Calloway's book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison".This complete summary of the ideas from Joe Calloway's book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That’s the goal...
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The must-read summary of Joe Pulizzi's book: "Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win Customers by Marketing Less".This complete summary of the ideas from Joe Pulizzi’s book: "Epic Content Marketing" tells you how to use epic content marketing to gain loyal customers. Your goal should be to help your customers and consistently...
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The must-read summary of Joel Comm and Ken Burge's book: "Twitter Power: How to Dominate Your Market One Tweet at a Time".This complete summary of the ideas from Joel Comm and Ken Burge's book "Twitter Power" shows the benefits of using Twitter as a worthwhile business tool. Savvy businesses are now beginning to integrate Twitter into the campaigns to create...
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The must-read summary of John Hagel III and Marc Singer's book: "Net Worth: Shaping Markets When Customers Make the Rules".This complete summary of the ideas from John Hagel III and Marc Singer's book "Net Worth" shows that, until now, big businesses have held the upper hand in the gathering of information about consumers. These companies have, in turn, generated sizable...
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