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Marketing

  • The must-read summary of Todd Henry's book: "Louder than Words: Harness the Power of Your Authentic Voice".This complete summary of the ideas in Todd Henry's book "Louder than Words" explains that it is now much easier to build an audience and reach a wide range of people thanks to social media. However, it is also increasingly important to find a...
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  • The must-read summary of Tom Monahan's book: "The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking".This complete summary of the ideas from Tom Monahan's book "The Do-It-Yourself Lobotomy" shows readers some tried-and-tested strategies in business, including how to keep coming up with ideas and how to build a culture of creativity. At its most basic level, creative thinking is...
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  • The must-read summary of Tom Murphy's book: "Web Rules: How the Internet Is Changing the Way Consumers Make Choices".This complete summary of the ideas from Tom Murphy's book "Web Rules" shows that the internet is changing the dynamics of the marketplace by placing the consumer firmly back in the driving seat. In recent times, big businesses and well-funded corporations have...
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  • The must-read summary of Tony Hsieh's book: "Delivering Happiness: A Path to Profits, Passion and Purpose".This complete summary of the ideas from Tony Hsieh's book "Delivering Happiness: A Path to Profits, Passion and Purpose" shows how everyone has the potential to become a successful entrepreneur with dedication and hard work. In his book, Hsieh explains the best practices of his...
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  • The must-read summary of V. A. Shiva's book: "The Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace".This complete summary of the ideas from V. A. Shiva's book "The Internet Publicity Guide" shows how the internet has become a part of the communications revolution, offering individual consumers the ability to have personalised multimedia communications with other people...
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  • The must-read summary of William C. Taylor's book: "Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself".This complete summary of the ideas from William C. Taylor's book "Practically Radical" shows that today's markets are distinguished by disruption, hyper-competition and constant ongoing change. With that in mind, there’s little point trying to be marginally better...
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