The must-read summary of Noah Goldstein, Steve Martin and Robert Cialdini's book: "Yes! 50 Scientifically Proven Ways To Be Persuasive".This complete summary of the ideas from Noah Goldstein, Steve Martin and Robert Cialdini's book "Yes! 50 Scientifically Proven Ways to Be Persuasive" shows that when it comes to persuading others, sometimes small and subtle changes can have a big impact...
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The must-read summary of O. Casey Corr's book: "Money from Thin Air: The Story of Craig McCaw, the Visionary, who Invented the Cell Phone Industry, and His Next Billion-Dollar Idea".This complete summary of the ideas from O. Casey Corr's book "Money from Thin Air" tells the lively story of an entrepreneur who changed the face of the cellular industry: Craig...
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The must-read summary of Peter Stark and Jane Flaherty's book: "The Only Negotiating Guide You'll Ever Need: 101 Ways to Win Every Time in Any Situation".This complete summary of the ideas from Peter Stark and Jane Flaherty's book "The Only Negotiating Guide You'll Ever Need" shows how every aspect of your life is affected by the result of a negotiation...
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The must-read summary of Peter Thompson and Anthony Delano's book: "Maxwell: A Portrait of Power".This complete summary of the ideas from Peter Thompson and Anthony Delano's book "Maxwell: A Portrait of Power" tells the story of Robert Maxwell, one of the most controversial publishing tycoons of our time. This biography includes entertaining anecdotes and the authors explore the many contradictions...
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The must-read summary of Richard Laermer and Michael Prichinello's book: "Full Frontal PR: Getting People Talking About You, Your Business or Your Product".This complete summary of the ideas from Richard Laermer and Michael Prichinello's book "Full Frontal PR" reveals the "insider secret" of the PR industry; companies are actually better off handling their own publicity than hiring a PR firm....
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The must-read summary of Robert Miller and Gary Williams' book: "The 5 Paths to Persuasion: The Art of Selling Your Message".This complete summary of the ideas from Robert Miller and Gary Williams' book "The 5 Paths to Persuasion" shows that there are five types of decision makers: followers, charismatics, skeptics, thinkers and controllers. In their book, the authors explain how...
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The must-read summary of Stephen M.R. Covey and Greg Link's book: "Smart Trust: Creating Prosperity, Energy and Joy in a Low-Trust World".This complete summary of the ideas from Stephen M.R. Covey and Greg Link's book "Smart Trust" shows how trust is what keeps commerce running. In their book, the authors explain the principles of trust and why it is so...
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The must-read summary of Tim Burns' book: "Enterpreneurship.com: How to Create a Winning Dot-Com Business Plan". This complete summary of the ideas from Tim Burns' book "Enterpreneurship.com" shows that the days of preparing highly detailed, 100-page business plans are over. In the new economy, change is happening constantly. Therefore, a more flexible type of business plan is required which is...
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The must-read summary of Tim Hurson and Tim Dunne's book: "Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself".This complete summary of the ideas from Tim Hurson and Tim Dunne's book "Never Be Closing" provides an updated approach to selling. While in the past, salespeople would attempt numerous closes until the client relented, the...
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