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E-commerce

  • The must-read summary of Paul and Sarah Edwards and Laura C. Douglas' book: "Getting Business to Come to You: Everything You Need to Do Your Own Advertising & Sales Promotions".This complete summary of the ideas from Paul and Sarah Edwards and Laura C. Douglas' book "Getting Business To Come To You" shows that the only truly essential element for a...
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  • The must-read summary of Perry Marshall’s book: “80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More”. This complete summary of the ideas from Perry Marshall’s book “80/20 Sales and Marketing” explains how 80% of your results will come from 20% of your efforts and this principle can be applied to any area of life. The author...
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  • Bold

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    The must-read summary of Peter Diamandis and Steven Kotler's book: "Bold: How to Go Big, Create Wealth and Impact the World".This complete summary of the ideas from Peter Diamandis and Steven Kotler's book "Bold" shows that nowadays anybody can get involved in the technology industry and make money from it; they just need to have a bold mindset. The authors...
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  • The must-read summary of Peter Keen and Mark McDonald's book: "The E-process Edge: Creating Customer Value and Business Wealth in the Internet Era".This complete summary of the ideas from Peter Keen and Mark McDonald's book "The E-process Edge" shows how in order to succeed, an internet business must address three crucial issues: how to establish a good enough relationship for...
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  • The must-read summary of Peter S. Cohan's book: "Net Profit: How to Invest and Compete in the Real World of Internet Business".This complete summary of the ideas from Peter S. Cohan's book "Net Profit" shows how thousands of businesses are in the process of migrating to the Internet because the entry barriers are so low at the present time. The...
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  • The must-read summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit".This complete summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts the movements of marketing strategies and suggests how businesses should market themselves today. In their book, the authors explain the evolution...
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  • The must-read summary of Robbie Kellman Baxter's book: "The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue".This complete summary of the ideas from Robbie Kellman Baxter's book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking their business models to go from selling individual products to...
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  • The must-read summary of Robert Scoble and Shel Israel's book: "Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers".This complete summary of the ideas from Robert Scoble and Shel Israel's book "Naked Conversations" shows how blogs changed from being quirky entities for exhibitionists to crossing over into the broader business community. "Blogging" is becoming an extremely effective...
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  • The must-read summary of Robert Spector's book: "Amazon.com. Get Big Fast: Inside the Revolutionary Business Model That Changed the World".This complete summary of the ideas from Robert Spector's book "Amazon.com. Get Big Fast" points to the fact that not many of us would have thought, twenty years ago, that we would be buying books from a computer, let alone reading...
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  • The must-read summary of Roger Blackwell and Kristina Stephan's book: "Customers Rule!: Why the e-Commerce Honeymoon is Over and Where Winning Businesses Go From Here.This complete summary of the ideas from Roger Blackwell and Kristina Stephan's book "Customers Rule!" shows how the initial assumption that e-commerce would completely replace traditional business has come to an end - it is now...
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  • The must-read summary of Ron Zemke and Tom Connellan's book: "E-Service: 24 Ways to Keep Your Customers - When the Competition is Just a Click Away".This complete summary of the ideas from Ron Zemke and Tom Connellan's book "E-Service" shows how the key to success doesn't lie in attracting visitors, but in creating highly satisfied customers who will do business...
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  • The must-read summary of Russell Brunson's book: "DotCom Secrets: The Underground Playbook for Growing Your Company Online".This complete summary of the ideas from Russell Brunson's book "DotCom Secrets" shows the importance of building a good sales funnel for your online business. This is what will drive traffic to your website and then push them through to make a purchase. The...
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  • The must-read summary of Scott Fox’s book: “Internet Riches: The Simple Money-Making Secrets of Online Millionaires”. This complete summary of the ideas in Scott Fox’s book “Internet Riches” shows that at least 58% of all employees dream of starting their own business but hesitate because of ‘insufficient financial resources’. In his book, Scott Fox explains that an internet business can...
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  • The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?".This complete summary of the ideas from Seth Godin's book "Meatball Sundae" shows that sometimes when you mix two good ideas, you can come up with something incompatible. A meatball sundae sounds entirely unappetising, even though in and of themselves meatballs might taste nice and ice...
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  • The must-read summary of Seth Godin's book: "Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You".This complete summary of the ideas from Seth Godin's book "Unleading the Ideavirus" shows that instead of using expensive mass advertising, the most effective way to market products and services in a network enabled economy is to...
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  • The must-read summary of Stan Liebowitz's book: "Re-Thinking the Network Economy: The True Forces that Drive the Digital Marketplace".This complete summary of the ideas from Stan Liebowitz's book "Re-Thinking the Network Economy" shows that the euphoria which suggested the Internet was going to rewrite every law of economics and create a “New Economy” has now been largely superseded by a...
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