The must-read summary of David Vise and Mark Malseed's book "The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time".This complete summary of the ideas from David Vise and Mark Malseed's book "The Google Story" tells the tale of the rise of one of the most remarkable internet stars of our time. In 1998, when Sergey...
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The must-read summary of Deborah Perry Piscione's book: "Secrets of Silicon Valley: What Everyone Else Can Learn from the Innovation Capital of the World".This complete summary of the ideas from Deborah Perry Piscione's book "Secrets of Silicon Valley" shows how we can all learn something from the world's most prosperous and successful group of companies. In this book, the author...
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The must-read summary of Don Tapscott and Anthony Williams' book: "Wikinomics: How Mass Collaboration Changes Everything".This complete summary of Don Tapscott and Anthony Williams' book "Wikinomics" shows that a new and much more collaborative way to do business is emerging as a powerful force. Companies are opening up their internal processes to input and suggestions from outsiders who bring fresh...
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The must-read summary of Don Tapscott, Alex Lowy and David Ticoll's book: "Blueprint To The Digital Economy: Creating Wealth in the Era of E-Business". This complete summary of the ideas from Don Tapscott, Alex Lowy and David Ticoll's book "Blueprint To The Digital Economy" shows that the digital economy – computers teamed with communication networks – has the potential to...
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The must-read summary of Duane Forrester's book: "Turn Clicks into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue".This complete summary of the ideas from Duane Forrester's book "Turn Clicks into Customers" shows how monetising a website takes planning and work. In his book, the author explains that you need to have two different activities happening at all times:...
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The must-read summary of Florence Stone's book: "The Oracle of Oracle: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success".This complete summary of the ideas from Florence Stone's book "The Oracle of Oracle" tells the fascinating story of Larry Ellison. He is an American business magnate and chief executive officer of Oracle Corporation, the...
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The must-read summary of Frances Cairncross' book: "The Company of the Future: How the Communications Revolution is Changing Management".This complete summary of the ideas from Frances Cairncross' book "The Company of the Future" shows how the internet is forever changing how good companies will be structured and managed in the future. Irrespective of how the dot-coms are valued in the...
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The must-read summary of Frederic Maxwell's book: "Bad Boy Ballmer: The Man Who Rules Microsoft".This complete summary of the ideas from Frederic Maxwell's book "Bad Boy Ballmer" shows how many people don’t realize that Steve Ballmer works so closely alongside Bill Gates at Microsoft that they almost act as a single unit. In his book, the author explains how the...
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The must-read summary of Geoffrey Moore's book: "Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet".This complete summary of the ideas from Geoffrey Moore's book "Living on the Fault Line" asks a fundamental question: "What should an established company which rose to prominence prior to the age of the Internet know and do about...
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The must-read summary of Ian Ayres' book: "Super Crunchers: Why Thinking-By-Numbers Is the New Way to Be Smart".This complete summary of the ideas from Ian Ayres' book "Super Crunchers" shows that the number crunchers are starting to consistently outperform the experts. Those who rely on their intuition to make good decisions are now starting to get left behind by a...
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The must-read summary of Ivan Misner and Michelle Donovan's book: "The 29% Solution: 52 Weekly Networking Success Strategies".This complete summary of the ideas from Ivan Misner and Michelle Donovan's book "The 29% Solution" shows how only about 29% of businesses know how to network effectively. In their book, the authors explain that by networking well, you can serve your existing...
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The must-read summary of James Champy's book: "X-Engineering the Corporation: Reinventing Your Business in the Digital Age".This complete summary of the ideas from James Champy's book "X-Engineering the Corporation" shows that the time is right for managers to achieve breakthrough performance by managing across multiple organisations (X-engineering) rather than simply attempting to optimise their own standalone business operations (re-engineering). In...
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The must-read summary of James Citrin's book: "Zoom: How 12 Exceptional Companies Are Navigating the Road to the Next Economy".This complete summary of the ideas from James Citrin's book "Zoom" shows that in order to succeed and excel in the emerging economy, business leaders need to master six basic strategies. In his book, the author explores each of these strategies...
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The must-read summary of Jason Fried and David Hansson's book: "Remote: Office Not Required".This complete summary of the ideas from Jason Fried and David Hansson's book "Remote" shows that now is the right time for allowing more workers to do their work remotely, rather than keeping watch over them in a centralised office. Therefore, if you get your mindset right...
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The must-read summary of Jim Cockrum's book: "Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online & Off".This complete summary of the ideas from Jim Cockrum's book "Free Marketing" shows that the best and most productive marketing strategies in the current business era are, in fact, completely or virtually free. In his book, the author highlights three...
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The must-read summary of Joel Comm and Ken Burge's book: "Twitter Power: How to Dominate Your Market One Tweet at a Time".This complete summary of the ideas from Joel Comm and Ken Burge's book "Twitter Power" shows the benefits of using Twitter as a worthwhile business tool. Savvy businesses are now beginning to integrate Twitter into the campaigns to create...
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