Strategy

  • The must-read summary of Robert Tucker's book: "Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures".This complete summary of the ideas from Robert Tucker's book "Driving Growth Through Innovation" shows how the best and only way to actually grow a company is to innovate – to offer customers something new. In his book, the author explains how innovation...
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  • The must-read summary of Robyn Waters' book: "The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next".This complete summary of the ideas from Robyn Waters' book "The Trendmaster's Guide" shows that new trends are not always spotted early by the ultra-hip types who are much cooler than everyone else. At the very best, these trend trackers help keep...
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  • The must-read summary of Roger Blackwell and Kristina Stephan's book: "Customers Rule!: Why the e-Commerce Honeymoon is Over and Where Winning Businesses Go From Here.This complete summary of the ideas from Roger Blackwell and Kristina Stephan's book "Customers Rule!" shows how the initial assumption that e-commerce would completely replace traditional business has come to an end - it is now...
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  • The must-read summary of Roger Connors and Tom Smith’s book: “Change the Culture, Change the Game: The Breakthrough Strategy for Energizing Your Organization and Creating Accountability for Results”. This complete summary of the ideas from Roger Conners and Tom Smith’s book “Change the Culture, Change the Game” explains that culture is at the heart of every organisation. According to the...
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  • The must-read summary of Ron Ricci and John Volkmann's book: "Momentum: How Companies Become Unstoppable Market Forces".This complete summary of the ideas from Ron Ricci and John Volkmann's book "Momentum" shows that, in the marketplace of digital products, consumers make buying decisions based on the viability of the company offering the products or services. They don’t want to buy products...
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  • The must-read summary of Ron Zemke and Tom Connellan's book: "E-Service: 24 Ways to Keep Your Customers - When the Competition is Just a Click Away".This complete summary of the ideas from Ron Zemke and Tom Connellan's book "E-Service" shows how the key to success doesn't lie in attracting visitors, but in creating highly satisfied customers who will do business...
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  • The must-read summary of Roy H. Williams' book: "The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires".This complete summary of the ideas from Roy H. Williams' book "The Wizard of Ads" shows that, while technology is changing and advancing dramatically, people’s hearts and motivations aren’t changing at all. In fact, people today are still as predictable as...
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  • The must-read summary of Roy Spence and Haley Rushing's book: "It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose". This complete summary of the ideas from Roy Spence and Haley Rushing's book "It's Not What You Sell, It's What You Stand For" shows that high-performing companies are not always the ones...
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  • The must-read summary of Ryan Allis' book: "Zero to One Million: How I Built a Company to $1 Million in Sales...And How You Can, Too".This complete summary of the ideas from Ryan Allis' book "Zero to One Million" shows that taking a company from an idea to $1 million in revenue is no small feat, but it can be done....
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  • The must-read summary of Ryan Babineaux and John Krumboltz's book: "Fail Fast, Fail Often: How Losing Can Help You Win".This complete summary of the ideas from Ryan Babineaux and John Krumboltz's book: "Fail Fast, Fail Often" explains how acting instead of overthinking will bring you more success and joy. Successful people are not afraid of making mistakes and failing; they...
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  • The must-read summary of Ryan Matthews and Watts Wacker's book: "The Deviant's Advantage: How Fringe Ideas Create Mass Markets".This complete summary of the ideas from Ryan Matthews and Watts Wacker's book "The Deviant's Advantage" shows how today's most commercially successful products began as fringe ideas that became accepted in the mainstream market. Given the speed at which today’s markets are...
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  • The must-read summary of Scott Belsky's book: "Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality".This complete summary of the ideas from Scott Belsky's book "Making Ideas Happen" shows that while raw ideas are easy to come by, it’s much harder to translate them into action. Many people view the success of ideas as luck, or a reflection on...
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  • The must-read summary of Scott McKain's book: "Collapse of Distinction: Stand Out and Move Up While Your Competition Fails".This complete summary of the ideas from Scott McKain's book "Collapse of Distinction" shows that instead of standardised products, customers crave distinction. They want products that stand out for all the right reasons because they are delivered by companies which are fanatical...
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  • The must-read summary of Scott McKain's book: "What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave".This complete summary of the ideas from Scott McKain's book "What Customers Really Want" shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal...
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  • The must-read summary of Sergio Zyman's book: "Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing".This complete summary of the ideas from Sergio Zyman's book "Renovate Before You Innovate" shows that instead of “exploring new possibilities” and getting into new lines of business they know little about, companies should be focusing on doing more...
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  • The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?".This complete summary of the ideas from Seth Godin's book "Meatball Sundae" shows that sometimes when you mix two good ideas, you can come up with something incompatible. A meatball sundae sounds entirely unappetising, even though in and of themselves meatballs might taste nice and ice...
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