The must-read summary of Cindy Alvarez's book: "Lean Customer Development: Building Products Your Customers Will Buy".This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is ‘Lean Customer Development’, which identifies a customer need and...
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The must-read summary of Clayton Christensen and Michael Raynor's book: "The Innovator's Solution: Creating and Sustaining Successful Growth".This complete summary of the ideas from Clayton Christensen and Michael Raynor's book "The Innovator's Solution" shows how capital markets demand that all companies should grow by commercialising innovations. The companies who are successful in doing this are rewarded spectacularly, however only one...
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The must-read summary of Constantinos Markides and Paul Geroski's book: "Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets".This complete summary of the ideas from Constantinos Markides and Paul Geroski's book "Fast Second" demonstrates that the firms which develop and pioneer radical innovations are rarely the ones that ultimately end up dominating the markets they...
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The must-read summary of Curtis Carlson and William Wilmot's book: "Innovation: The Five Disciplines for Creating What Customers Want". This complete summary of the ideas from Curtis Carlson and William Wilmot's book "Innovation" shows that the starting point for innovation is not a new idea, but the answer to three fundamental questions on your customer and what you are offering....
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The must-read summary of Cynthia Rabe's book: "The Innovation Killer: How What We Know Limits What We Can Imagine - And What Smart Companies Are Doing About It”.This complete summary of the ideas from Cynthia Rabe's book "The Innovation Killer" shows that thinking innovatively is a challenge for many organisations because it requires a rather delicate balancing act. On the...
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The must-read summary of Dan S. Kennedy's book: "How to Succeed in Business by Breaking all the Rules: A Plan for Entrepreneurs".This complete summary of the ideas from Dan S. Kennedy's book "How to Succeed in Business by Breaking all the Rules" points out that most business books give “rules for success”. However, the research suggests that in fact, people...
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The must-read summary of Daniel Burrus and John David Mann's book: "Flash Foresight: How to See the Invisible and Do the Impossible".This complete summary of the ideas from Daniel Burrus and John David Mann's book "Flash Foresight" explains how a flash foresight is a "blinding flash of the future obvious". It is the ability to intuitively grasp what will unfold...
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The must-read summary of Daniel Esty and Andrew Winston's book: "Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage".This complete summary of the ideas from Daniel Esty and Andrew Winston's book "Green to Gold" shows how the environment is no longer a fringe interest - it has now moved to center stage...
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The must-read summary of Danny Miller and Isabelle Le-Breton-Miller's book: "Managing for the Long Run: Lessons in Competitive Advantage from Great Family Businesses".This complete summary of the ideas from Danny Miller and Isabelle Le-Breton-Miller's book "Managing for the Long Run" shows how in every systematic study, Family Controlled Businesses (FCBs) have been shown to outperform public companies in terms of...
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The must-read summary of Daryl Conner's book: "Leading at the Edge of Chaos: How to Create the Nimble Organization".This complete summary of the ideas from Daryl Conner's book "Leading at the Edge of Chaos" shows that being nimble is now a key element of any sustainable competitive advantage that an organisation may attempt to secure and defend. Nimbleness is not...
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The must-read summary of Dave Lakhani's book: "How to Sell When Nobody's Buying (And How to Sell Even More When They Are)".This complete summary of the ideas from "How to Sell When Nobody's Buying" shows that it’s a tough time to sell. To make matters worse, many managers today were trained 20-30 years ago with methods conceived 50 years ago....
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The must-read summary of Dave Lavinsky's book: "Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plans".This complete summary of the ideas from Dave Lavinsky's book "Start at the End" shows that the best way to write a business plan is to reverse the normal order. In his book, the author explains that you...
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The must-read summary of Dave Marcum, Steve Smith and Mahan Khalsa's book: "BusinessThink: Rules For Getting It Right – Now and No Matter What!" This complete summary of the ideas from Dave Marcum, Steve Smith and Mahan Khalsa's book "BusinessThink" shows that today, everyone in a business organization needs to be able to think logically and effectively. Therefore, what’s needed...
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The must-read summary of David Aaker and Erich Joachimsthaler's book: "Brand-Leadership: The Evolving Paradigm".This complete summary of the ideas from David Aaker and Erich Joachimsthaler's book "Brand-Leadership" shows that creating and progressively building strong brands is an important commercial activity for most business enterprises. However, the way that strong brands are built is rapidly changing and evolving. A new paradigm...
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The must-read summary of David Aaker's book: "Building Strong Brands: How the Best Brand Managers Build Brand Equity".This summary of the ideas from David Aaker's book "Build Strong Brands" shows that a strong brand creates customer interest and loyalty, and can be an organization’s most valuable strategic asset. In fact, brand equity is historical – the current brand image is...
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The must-read summary of David Bunnell's book: "The eBay Phenomenon: Business Secrets Behind the World's Hottest Internet Company".This complete summary of the ideas from David Bunnell's book "The eBay Phenomenon" analyses the winning business strategy of Pierre Omidyar and his partner Jeff Skoll and the reasons behind their success. In his book, the author has investigated the features of eBay...
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