The must-read summary of Chris Anderson's book: "Free: The Future of Radical Price"This complete summary of the ideas from "Free" explains that, in today’s business environment, companies can profit more by giving things away than they can by charging for them. But this isn’t just a digital economy phenomenon; it applies right across the global economy. In more and more...
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The must-read summary of Chris Brogan's book: "Google+ for Business: How Google's Social Network Changes Everything".This complete summary of the ideas from Chris Brogan's book "Google+ for Business" highlights how the social network created by Google has more than 175 million users and is tied to the largest search engine in the world. In his book, the author explains how...
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The must-read summary of Chris Ducker's book: "Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive and Build Your Dream Business".This complete summary of the ideas from Chris Ducker's book "Virtual Freedom" details how many new entrepreneurs believe they have to do everything themselves. This method is impossible for a long period of time....
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The must-read summary of Chris Zook and James Allen's book: "Profit from the Core: Growth Strategy in an Era of Turbulence".This complete summary of the ideas from Chris Zook and James Allen's book "Profit from the Core" reveals the results of a study that was carried out to answer the question: “How do you grow a business profitably in a...
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The must-read summary of Chris Zook and James Allen's book: "Repeatability: Build Enduring Businesses for a World of Constant Change".This complete summary of the ideas from Chris Zook and James Allen's book "Repeatability" shows that repeating what has already proved successful is the key to growth, as it prevents companies from failing due to their complexity. In their book, the...
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The must-read summary of Chris Zook's book: "Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Future Growth".This complete summary of the ideas from Chris Zook's book "Unstoppable" shows that, sooner or later, every company tends to reach a point at which its historical rate of growth flattens out. When you reach this junction, you have to decide whether...
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The must-read summary of Chuck Martin, Peg Dawson and Richard Guare's book: "Smarts: Are We Hardwired for Success?".This complete summary of the ideas from Chuck Martin, Peg Dawson and Richard Guare's book "Smarts" shows that there are 12 executive skills that help you get stuff done. Most people are strong in two or three areas and weak in others. Effective...
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The must-read summary of Cindy Alvarez's book: "Lean Customer Development: Building Products Your Customers Will Buy".This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is ‘Lean Customer Development’, which identifies a customer need and...
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The must-read summary of Clay Shirky's book: "Here Comes Everybody: The Power of Organizing Without Organizations". This complete summary of the ideas from "Here Comes Everybody" shows that groups of people are incredibly hard to organise. That’s why until now, only large corporations could generally afford to buy the tools and build the infrastructure required to sync the joint efforts...
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The must-read summary of Clayton Christensen and Michael Raynor's book: "The Innovator's Solution: Creating and Sustaining Successful Growth".This complete summary of the ideas from Clayton Christensen and Michael Raynor's book "The Innovator's Solution" shows how capital markets demand that all companies should grow by commercialising innovations. The companies who are successful in doing this are rewarded spectacularly, however only one...
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The must-read summary of Constantinos Markides and Paul Geroski's book: "Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets".This complete summary of the ideas from Constantinos Markides and Paul Geroski's book "Fast Second" demonstrates that the firms which develop and pioneer radical innovations are rarely the ones that ultimately end up dominating the markets they...
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The must-read summary of Craig Stull, Phil Meyers and David Meerman Scott's book: "Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs".This complete summary of the ideas from Craig Stull, Phil Meyers and David Meerman Scott's book "Tuned In" shows that there's no use developing new products in isolation and hoping they will sell. A better idea is...
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The must-read summary of Curtis Carlson and William Wilmot's book: "Innovation: The Five Disciplines for Creating What Customers Want". This complete summary of the ideas from Curtis Carlson and William Wilmot's book "Innovation" shows that the starting point for innovation is not a new idea, but the answer to three fundamental questions on your customer and what you are offering....
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The must-read summary of Cynthia Rabe's book: "The Innovation Killer: How What We Know Limits What We Can Imagine - And What Smart Companies Are Doing About It”.This complete summary of the ideas from Cynthia Rabe's book "The Innovation Killer" shows that thinking innovatively is a challenge for many organisations because it requires a rather delicate balancing act. On the...
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The must-read summary of Dan Kennedy's book: "The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into a Powerful Marketing Message and Deliver It to the Right Prospects".This complete summary of the ideas from Dan Kennedy's book "The Ultimate Competitive Advantage" shows that the true essence of marketing is simple: getting the right message to the right...
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The must-read summary of Dan Roam's book: "The Back of the Napkin: Solving Problems and Selling Ideas with Pictures".This complete summary of the ideas from Dan Roam's book "The Back of the Napkin" shows that visual thinking is a whole new way of looking at and discussing business. It is harnessing and applying our innate ability to use our eyes...
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