Complete summary of Bill McGowan's book: "Pitch Perfect: How to Say It Right the First Time, Every Time".This summary of the ideas from Bill McGowan’s book "Pitch Perfect" gives advice on how to make your presentations engaging and influential. According to McGowan, there are Seven Principles of Persuasion that you can use to make your presentations more effective and entertain...
Read more
-
-
The must-read summary of Amy Wilkinson's book: "The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs".This complete summary of the ideas from Amy Wilkinson's book "The Creator's Code" highlights that during a study of over 200 successful entrepreneurs, they all had six skills in common. From finding a gap in the market to failing wisely, the author explains the...
Read more -
The must-read summary of Bernhard Schroeder's book: "Fail Fast or Win Big: The Start-Up Plan for Starting Now".This complete summary of the ideas from Bernhard Schroeder's book "Fail Fast or Win Big" shows that the traditional approach to business plans used by entrepreneurs is outdated, as markets evolve too quickly nowadays. This means it is necessary to have a business...
Read more -
The must-read summary of Brian Dietmeyer and Rob Kaplan's book: "Strategic Negotiation: A Breakthrough 4-Step Process for Effective Business Negotiation".This complete summary of the ideas from Brian Dietmeyer and Rob Kaplan's book "Strategic Negotiation" shows that negotiating effectively isn't really an art. It is a science or process that can and should be systemised as deals are becoming more and...
Read more -
The must-read summary of Brian Tracy's book: "Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere".This complete summary of the ideas from Brian Tracy's book "Advanced Selling Strategies" shows how the best way of improving your sales strategy is to learn from the best. The author highlights the key steps for developing...
Read more -
The must-read summary of Daniel Pink's book: "To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others".This complete summary of the ideas from Daniel Pink's book "To Sell is Human" explains how we sell to people every single day, whether we know it or not, by persuading others to do things. The author shows how you can...
Read more -
The must-read summary of Dave Lakhani's book: "Persuasion: The Art of Getting What You Want".This complete summary of the ideas from Dave Lakhani's book "Persuasion" shows that persuasion is the art and science of getting exactly what you want. In its highest form, you can use persuasive techniques to position yourself as an expert and to help other people get...
Read more -
The must-read summary of Deepak Malhotra and Max Bazerman’s book: “Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Tables and Beyond”. This complete summary of the ideas from Deepak Malhotra and Max Bazerman’s book “Negotiation Genius” shows that people are not born genius negotiators. This is a skill that can be learned and perfected by...
Read more -
The must-read summary of Ed Keller and Jon Berry's book: "The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy".This complete summary of the ideas from Ed Keller and Jon Berry's book "The Influentials" shows that, for most people, the first step in the buying process is to ask someone...
Read more -
The must-read summary of Gavin Kennedy's book: "Everything Is Negotiable: How To Negotiate and Win".This complete summary of the ideas from Gavin Kennedy's book "Everything Is Negotiable" shows that if you automatically assume that things are possible until circumstances prove otherwise, you will be amazed at the bargains you can strike – even in unexpected areas. When you assume that...
Read more -
The must-read summary of James Tamm and Ronald Luyet's book: "Radical Collaboration: Five Essential Skills to Overcome Defensiveness and Build Successful Relationships".This complete summary of the ideas from James Tamm and Ronald Luyet's book "Radical Collaboration" shows that in today's networked world, being able to add value by collaborating effectively with others has become a new business imperative. The collaborative...
Read more -
The must-read summary of Jeff Hoffman and David Finkel's book: "Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back".This complete summary of the ideas from Jeff Hoffman and David Finkel's book "Scale" shows that budding entrepreneurs must build their business the right way in order to succeed. To do this, they must reduce the company's reliance...
Read more -
The must-read summary of Jim Camp’s book: “Start with No: The Negotiating Tools that the Pros Don’t Want You to Know”. This complete summary of the ideas from Jim Camp’s book “Start with No” shows how we all make negotiations every day of our lives and it’s important to develop strong negotiation skills. In his book, the author explains why...
Read more -
The must-read summary of Mark Wiskup's book: "Presentation S.O.S.: From Perspiration to Persuasion in 9 Easy Steps".This complete summary of the ideas from Mark Wiskup's book "Presentation S.O.S." argues that being able to give a powerful presentation that connects with the audience and moves them to action is one of the great natural highs offered by the world of business....
Read more -
The must-read summary of Michael Franzese's book: "I'll Make You An Offer You Can't Refuse: Insider Business Tips From a Former Mob Boss"This complete summary of the ideas from Michael Franzese's book "I'll Make You an Offer You Can't Refuse" shows how Michael Franzese, a former mob boss, puts forward an originally surprising, but convincing, hypothesis: organised crime is not...
Read more -
The must-read summary of Michael Watkins' book: "Shaping the Game: The New Leader's Guide to Effective Negotiating".This complete summary of the ideas from Michael Watkins' book "Shaping the Game" shows that the only real source of business momentum comes from effective negotiation with others: the most powerful leaders are always the most successful negotiators. In his book, the author explains...
Read more