The must-read summary of Jan Carlzon’s book: “Moments of Truth: New Strategies for Today’s Customer-Driven Economy”. This complete summary of the ideas from Jan Carlzon’s book “Moments of Truth” shows how the best way of delivering consistently high-quality moments of truth lies in building a customer-driven company. The author explains the six essential characteristics of this type of company and...
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The must-read summary of Jerome Tuccille's book: "Rupert Murdoch: Australia's Richest Man".This complete summary of the ideas from Jerome Tuccille's book "Rupert Murdoch" tells the life story of one of the world's most successful businessmen. In his book, the author takes a look at Murdoch's life, giving fascinating biographical detail and analysing why and how he became so powerful. This...
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The must-read summary of Jim McCann's book: "Stop and Sell the Roses: Lessons from Business and Life from the CEO of 1-800-FLOWERS".This complete summary of the ideas from Jim McCann's book "Stop and Sell the Roses" reveals the secrets to McCann's success: warm human relationships. In his book, the author explains how he achieved success with his company by understanding...
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The must-read summary of John Baldoni’s book: “Great Communication Secrets of Great Leaders”. This complete summary of the ideas from John Baldoni’s book “Great Communication Secrets of Great Leaders” shows that in order to be an effective leader, you need to be a good communicator. The author explains how this means understanding that communication needs to be about speaking and...
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The must-read summary of Julie Bick's book: "All I Really Need to Know in Business I Learned at Microsoft: Insider Strategies to Help You Succeed". This complete summary of the ideas from Julie Bick's book "All I Really Need To Know In Business I Learned At Microsoft" shows that Microsoft is one of the most successful companies in the world,...
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The must-read summary of Karen Southwick's book: "High Noon: The Inside Story of Scott McNealy and the Rise of Sun Microsystems".This complete summary of the ideas from Karen Southwick's book "High Noon" tells the story behind the success of Sun Microsystems from its creation in 1982 to 1999, when over half of companies worldwide were using Java technology and Sun...
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The must-read summary of Leander Kahney's book: "Inside Steve's Brain: The Principles that Guide Steve Jobs as He Launches Killer Products, Attracts Fanatically Loyal Customers, and Manages Some of the World’s Most Powerful Brands". This complete summary of the ideas from Leander Kahney's book "Inside Steve's Brain" shows that Steve Jobs has single-handedly revolutionised the personal computer industry, built Pixar,...
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The must-read summary of Lee Iacocca and William Novak's book: "Iacocca: An Autobiography".This complete summary of the ideas from Lee Iacocca and William Novak's book "Iacocca" tells the story of Lee Iacocca and his career as a general manager for the world's biggest car companies. In their book, the authors reveal how Iacocca dealt with the massive challenges of the...
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The must-read summary of Leslie Berlin's book: "The Man Behind the Microchip: Robert Noyce and the Invention of Silicon Valley".This complete summary of the ideas from Leslie Berlin's book "The Man Behind the Microchip" tells the story of a giant of the high-tech industry: the multimillionaire, Bob Noyce. This co-founder of Fairchild Semiconductor and Intel co-invented the integrated circuit which...
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The must-read summary of Louis Gerstner's book: "Who Says Elephants Can't Dance?: Inside IBM’s Historic Turnaround".This complete summary of the ideas from Louis Gerstner's book "Who Says Elephants Can't Dance?" shares Gerstner's experiences in taking charge of IBM and turning the company around to regain its position as an industry leader. This book contains all of the challenges and obstacles...
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The must-read summary of Marc Benioff's book: "Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry". This complete summary of the ideas from Marc Benioff's book "Behind the Cloud" explains how he started with an idea and grew it into a billion-dollar business. According to Benioff, the key to creating...
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The must-read summary of Mark H. McCormack's book: “What They Don't Teach You at Harvard Business School and Why They Can’t Make You Street Smart”.This complete summary of the ideas from Mark H. McCormack's book "What They don't Teach You at Harvard Business School" demonstrates that a business school can’t teach you how to be street smart. This summary highlights...
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The must-read summary of Michael Bergdahl's book: "The 10 Rules of Sam Walton: Success Secrets for Remarkable Results".This complete summary of the ideas from Michael Bergdahl's book "The 10 Rules of Sam Walton" reveals the extraordinarily effective guiding principles of Sam Walton, founder of Wal-Mart. In his book, the author explains the daily habits of Sam Walton which led to...
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The must-read summary of Michael Dell and Catherine Fredman's book: "Direct from Dell: Strategies That Revolutionized an Industry".This complete summary of the ideas from Michael Dell and Catherine Fredman's book "Direct from Dell" tells the story of how Dell grew from a start-up company in 1984 to become the second largest manufacturer and marketer of computers in the world. In...
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The must-read summary of Michael Lewis' book: "Flash Boys: A Wall Street Revolt".This complete summary of the ideas from Michael Lewis' book: "Flash Boys" explains the increase of high-frequency trading (HFT) in the US market and Dan Spivey's project to connect a data centre in Chicago to a stock exchange in northern New Jersey by fibre optic cable. This summary...
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The must-read summary of Michael Malone's book: "Bill & Dave: How Hewlett and Packard Built the World’s Greatest Company".This complete summary of the ideas from Michael Malone's book "Bill & Dave" tells the story of how Hewlett and Packard built one of the world’s greatest companies. In his book, the author reveals all about their lives and how they met...
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