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The Art of Social Media

The must-read summary of Guy Kawasaki and Peg Fitzpatrick’s book: “The Art of Social Media: Power Tips for Power Users”.

This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick’s book “The Art of Social Media” explains how social media has become one of the most effective ways to market a product, promote a business and communicate with customers. In fact, social media is now so important that it can make or break your marketing campaign. […]

1970-01-01T00:00:00+00:00

The Magnet Effect

The must-read summary of Jesse Berst’s book: “The Magnet Effect: Attracting and Retaining an Internet Audience Today and in the Future”.

This complete summary of the ideas from Jesse Berst’s book “The Magnet Effect” shows that surviving and prospering in today’s digital era all comes down to how effectively you can attract and retain an Internet audience of regular customers. In his book, the author explains three critical concepts that will help you to establish yourself online: the “Magnet […]

1970-01-01T00:00:00+00:00

Net Worth

The must-read summary of John Hagel III and Marc Singer’s book: “Net Worth: Shaping Markets When Customers Make the Rules”.

This complete summary of the ideas from John Hagel III and Marc Singer’s book “Net Worth” shows that, until now, big businesses have held the upper hand in the gathering of information about consumers. These companies have, in turn, generated sizable revenues through selling this information on to other third parties – telemarketers, database marketers and direct marketing companies. […]

1970-01-01T00:00:00+00:00